YSL is launching a new Paris-inspired line called Mon Paris, set to release in mid-2016. Mon Paris is advertised as a dazzling fragrance, a modern olfactory interpretation of love—unhindered, devoted, and intense. The composition features a fruity opening, an intoxicating floral heart, and a dark chypre base. It begins with a sweet and juicy blend of Calabrian bergamot, strawberry, raspberry, and pear. The heart is dominated by datura flower, accompanied by a bouquet of peony, Chinese jasmine, sambac, and orange blossom. Airy crystalline white musk (of which there are three varieties), ambroxan, and an intense patchouli duo (from Indonesia and Guatemala) provide the signature sensual chypre base. The campaign, photographed by French duo Clément Duret and Pierre Dupaquier, features Canadian model Krista Cooper and French actor Jérémy Lahorie, posed together in various locations across Paris, including a club, the metro near the Eiffel Tower, and the rooftop of the Opéra Garnier, both day and night. The static advertisement was filmed by Billy Kidd.

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